What Is Instagram’s Threads App? Everything You Need To Know

Instagram Threads is the latest text-based conversation app taking social media by storm. Here's everything you need to start threading.

If you were on vacation last week, buckle up: Instagram Threads is the hot topic right now. The text-based app has taken social media by storm, with over 100 million new users joining in the first week.

But what exactly is Threads, and does it replace existing apps like Instagram or Twitter?

In this post, we’re sharing everything we know about Instagram Threads so far. Whether you have a strategy in place or not, now’s the perfect chance to start scrolling and “threading” away!

What is Instagram’s Threads app and how does it work?

Instagram’s Threads is a text-based conversation app that launched on July 5, 2023.

At first glance, the Threads experience is a lot like Twitter. Both platforms offer a feed of text-based posts that allow users to follow what’s going on in the world and start their own conversations.

When you join Threads, your feed will consist of accounts you follow along with suggested content from creators the Threads algorithm thinks you may like.

With up to 500 characters per thread and the ability to add photos, videos, and links, Threads is a great way to communicate with your network and the world at large.

(Confused about the difference between Threads, threads, posts, and replies? Instagram’s already shared a handy cheat sheet.)

If the name “Threads” sounds familiar, that’s because it is. Instagram first launched a product called Threads in 2019, which was then billed as a “camera-first messaging app that helps you stay connected to your close friends.” The 2023 version of Threads replaces this product entirely.